Coffee Beans by Segafredo

Optimum roasting is critical to achieve a perfect coffee beans from both the taste and  the aroma point of view. Of all the processes associated with the production of a  perfect cup of coffee, roasting is arguably the most crucial.

Each coffee has individual characteristics which must be enhanced and not masked  as a result of the roasting process. Segafredo Zanetti achieves just that thanks to its  advanced roasting facilities which reconciles tradition and innovation to produce the  best coffee beans possible. A direct control on all steps of the production cycle.

From the cultivation and selection of the raw material in the plantations to the art of the blending and roasting in modern  premises, where the results are the blends of the most famous and appreciated  Italian coffee all over the world.

Our plantations have been developed in an eco-friendly a fashion with the intention of safeguarding and protecting the environment. After a selective harvest, the coffee is processed using cutting edge machinery.
Our process of hand-picking the coffee trees yields 3 times more, as opposed to mechanical shaking, used at most other coffee plantations. In this traditional way, 50 people can be employed rather than 1 machine.
The unique climatic conditions and the specialist, highly dedicated team, make it possible to produce the best varieties of coffee: Catuaí, Mondo Nuovo, Catucaí and Icatú.


The art of roasting coffee beans

Segafredo master roasters use two different methods for roasting coffee blends using only the best Arabica and robusta coffee beans.. The master roaster is trained in the art of blending beans and mixes them in precise percentages that render superb results. Mixed in proper proportion, the green coffee beans of the various kinds drop from the hopper to a roasting drum, fueled by gas or wood. Inside the oven, in an interval lasting 15 to 18 minutes, the beans take on a hue ranging from light to dark brown and transform yet further, losing moisture and doubling in size.
Internally, tiny cavities are formed filled with carbon dioxide, which develops spontaneously and replaces the moisture content of the raw beans. During the rest period immediately after roasting, the surface of the coffee beans acquires an oily layer composed of volatile fragrant molecules, a delicate substance of great value to Segafredo coffee. The skills and experience of our master roasters control the result of the process and guarantee the enjoyment of a delicious espresso every time.

Premium Coffee Beans:

Segafredo Zanetti coffee beans, expertly roasted to perfection by our master roasters. We select only the best quality beans from some of the best coffee growing regions around the world for you to enjoy. Below is a selection of our most popular coffee bean blends.


An incredibly potent and rich blend, Segafredo Mild is superb straight or with milk thanks to South American derived Arabica blend. The expert roasting accentuates the earthy overtones and produces an unparalleled sensory experience. Not for the faint hearted, Mild is for lovers of coffee who want a caffeinated kick start to their day.

Extra Strong

The ‘Extra Strong’ from Segafredo Zanetti is our most popular and prestigious blend of coffee beans. This blend of our finest coffee beans are grown at high altitudes in South America on Segafredo Zanetti coffee plantations. This allows us full control over the quality and freshness of our coffee bean blends. The ‘Extra Strong’ contains a high percentage Arabica bean varieties with a medium acidity level and an earthy flavour.


The ‘Massimo’ blend by Segafredo Zanetti is full–bodied and features sweet notes Hints of chocolate can also be found in “Massimo” making it perfect for Mocha and latte coffees. The Massimo flavour is an authentic espresso blend that reflects the true Italian coffee tradition